<p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">SONY</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">Wake up! What are you doing?! You were once the King of the Tech World and now... you seem lost. This petition is focused<span class="Apple-converted-space"> </span>in<span class="Apple-converted-space"> </span>your current Smartphone business. We, your users and fans want you to wake up and rise again. You’ll see that it’s not that difficult because there’s a lot of blatantly obvious things (most of them easy, cheap and profitable!) that could be done in order to strengthen your mobile business.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">You're a giant. Apple? Samsung? You are the only other company capable of reaching (and even surpass!) these two. How?</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">Let’s start.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">FOCUS!</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">Listen to your costumers (and fans!): For example, take a closer look at your Xperia line. Your Z series is fabulous. The name is there, the hype already exists... keep it going! Just make it even better! More Premium! Samsung is not<span class="Apple-converted-space"> </span>goint<span class="Apple-converted-space"> </span>to ditch their flagship Galaxy S line. Why should you?</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">We want a Z6 at IFA (Mini (720p 4'), Compact (1080p 4.6'-5'), Regular (4K 5'-5.5') and Ultra (4K 6' - 6.4') ALL PREMIUM, full steel body, or steel and glass, with the same internals, same camera, processor, tech, etc)! And next year? We want a Z7! And<span class="Apple-converted-space"> </span>so on!<span class="Apple-converted-space"> </span></p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">The X line? Cool. Make them your anual MWC line. But<span class="Apple-converted-space"> </span>less<span class="Apple-converted-space"> </span>models, please.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">Focus in the ULTRA PREMIUM segment. Focus in<span class="Apple-converted-space"> </span>less<span class="Apple-converted-space"> </span>models but better ones. And spare no expense. Always.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">After all, it's quite easy! Look:</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Faster software upgrades! Be the first! Your users will love it! And instead of switching to a OnePlus or a Huawei in the future, they'll keep coming for more!</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Increase the functionalities of your past flagships with these new updates! New software tricks? Add them to your old Z phones! Again, your users will love it (and will remain loyal)! Example: Predictive Hybrid Autofocus. If the X has it, why can't the Z5? Or even the Z3? Do this!</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Fix the goddamn camera software! Your Z line has absolutely top cameras but your software, after 3 years, still has the same negative points... Invest time in this! Fix it! You are SONY!</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Bring RAW support to your camera! You are SONY! Be serious about photography.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Look at your Marshmallow Android Concept! Almost perfect! Use it! Make it your Official Android version (obviously with a few brilliant SONY-exclusive additions like STAMINA and Ultra Stamina mode, or some important add-ons like screen recording, reboot option, etc) BUT keep crap minimal (or optional!)</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Ultra fast UI experience! Don't settle for good, demand great!</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Use SD card as internal storage! The others don’t do it, why would SONY do the same? This is very important! Even if this hidden as a developer option, not everyone is a tech-ignorant! Respect your users!</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Support your phones for longer! Android N? O? P? Don't be the same as the others. Be like Apple. Or... Be better than Apple! Support your old phones for longer than Apple (while keeping the top performance, this is crucial!)</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Wow! Don't forget the wow factor! Aim for the top. Example: the year is 2016. The others are aiming at 4GB of RAM in their flagships. What will SONY do? Stuck a couple more of RAM in your phones, obviously! 6GB! Let the others in the dust. Be the<span class="Apple-converted-space"> </span>trend setter. The Z5 Premium was cool. But those 3GB of RAM were disappointing, to say the least. Don't forget the wow factor. Never. And It's actually so easy... Remember Xenon flashes? Bring them back! Optical zoom! Hell yes! Multiple cameras (another good example: the year is 2016. The others will bring two cameras in the back of their flagships. What will SONY do? Add three cameras! Or more! Multiple focal lengths, infrared, night vision, you name it! The sky is the limit!) Glasses-Free 3D 4K OLED screen? Bring it. Now! Be always one or two steps ahead. Make your<span class="Apple-converted-space"> </span>Xperias<span class="Apple-converted-space"> </span>deserve their expensive price. And thinness? Anything sub 9 mm is cool,<span class="Apple-converted-space"> </span>relax<span class="Apple-converted-space"> </span>with that s*it. The thing is, if your phones are really the best, there will be no way around it. And if the user experience is flawless, as I said before, the users will come back, and remain loyal.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Camera app? Name it “Cybershot”. Make it.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Walkman app? We want it back (and better! Always better!) You are SONY! Don’t forget that! You have the heritage! Why would you ignore that and make a boring “Music” app just like the others? Aren’t you different? Aren’t you more? When you do so, you’re doing the same as HTC or Huawei, with their (obviously very respectable) music apps. The thing is, you have more history and assets than them in some areas. Make them useful for you.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Near stock android with small, but interesting additions, like OnePlus does with their OxygenOS 2. Examples? Dark mode (always-on or automatic), accent color selection (with hex color picker), stock notification bar icons! Look at those shots of the OnePlus X UI: simple, clean and, above all: customizable!</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Twilight app integration (like f.lux)!</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Intelligent assistant. This a big one. You seem to have noticed this with your Xperia Ear and Xperia Agent prototype. Well, follow that path but don't forget to make it customizable, that’s the first and most important thing. If I want to call it “Alfred”, I can. JARVIS? HAL? It’s my decision. My house, my car, my phone, my life. Why would I want to say “OK Google” in the shower? lol, no. I name it. It’s my life. With SONY always with me. Now and in the future. It’s your decision to make it happen. The IoT will be huge in 5 years. And you might have a huge part of<span class="Apple-converted-space"> </span>it,<span class="Apple-converted-space"> </span>if you want. There are so many ultra-obvious-things you could do in order to win this game. An example? Voices. Get Arnold Schwarzenegger. I’d love to have my little Terminator always around. Get Paul Bettany. JARVIS. Are you listening?! Just imagine! A JARVIS everywhere! There’s no way to ignore the power that cinema and pop culture have in these types of decisions. We all want to escape reality for some moments. If the opportunity is here… Don’t miss it.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- Smartband Talk 2! With a heartbeat sensor! An even sleeker design! And custom ringtones! Again, pop culture! If I want to have the Power Rangers’ communicator beep, why shouldn’t I? Again, options, options, options! Customization! How difficult could that be? </p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">- And last: get your amazing smartphones in the USA! With huge, gigantic carrier support and a wide variety of payment options (leasing, etc)!</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">In summary: Less is more.<span class="Apple-converted-space"> </span>Less<span class="Apple-converted-space"> </span>smartphones with less internal differences but faster and better software maintenance and upgrades.<span class="Apple-converted-space"> </span>Less<span class="Apple-converted-space"> </span>models and all in the ultra premium segment, with<span class="Apple-converted-space"> </span>ultra<span class="Apple-converted-space"> </span>advanced specs. Be always ahead of the others, not following.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">The Sony Xperia Z line as the absolute best of SONY (and consequently the best in the market), ultra-advanced, military grade waterproof, premium, metallic, sleek business oriented. The X line as a way to answer to the Japanese market requirements (and as the cool younger brother of the Z line, more loosely designed, active youth-oriented, feel free to make some experiments also, strange tech, etc) but focus mainly<span class="Apple-converted-space"> </span>in<span class="Apple-converted-space"> </span>your Z line. Be more like Apple in this department. Less is more.</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">Sincerely,</p><p style="font: 20px/30px 'Droid Serif', serif; color: #3c3c3c; text-transform: none; text-indent: 0px; letter-spacing: normal; margin-top: 35px; margin-bottom: 35px; word-spacing: 0px; white-space: normal; widows: 1; background-color: #fafafa; -webkit-text-stroke-width: 0px;">Your fans and loyal customers.</p>
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