<p>You will need to enter in order to obtain high-frequency or high-stakes while advertising on a cheap budget or time. On the other hand, on the radio advertising space to achieve high frequencies for the target it is much cheaper consumers will be much easier (Basal, 1998: 122-123). Radio buyers of portable, feature to be small and cheap, the days of radio ads every moment, everywhere, It allows it to be heard by all. Drive Time as the time zone where the so-called people's intense traffic, can reach no other means of mass communication can not get the radio to a specific target group. Basal, says that listening means literally radio. Because advertising messages passed very quickly, it emphasizes the fact that can be easily missed or forgotten radio ads.</p><p>Many radio listeners, located in the background is perceived as pleasant music and font Located does not listen very carefully as this sounds (Basal, 1998: 123). Any person doing things on radio listening, for giving attention to <a href="https://mukilapp.com/mukilfm">mukil fm</a> their jobs, ignores the broadcast radio ads. In this case, reducing the perceived level of advertising can complicate the realization of the purchase action. Radio about the negative aspects of this, according to another aspect of the close, listening to the radio audience, usually working, driving, ironing or using a computer with the development of internet radio are dealing with like any other business.</p><p>This, they probably bored, relaxed means to be in a mood and emotional peace is still looking for. Therefore, the attention of the listeners of radio advertising is necessary (Millard Brown Knowledge Base, 2008: 64). Channel has excess and measurement is difficult (Eros, 2007: 114). However, to investigate the effect of providing sales is difficult, and the presence of a very wide spread audience can cause a mess. Radio ads that run in the growing number of radio stations are affected by this turmoil and with frequent repetition leads to pollution in radio advertising. The only sound elements can be used in radio commercials, radio for product outweighs the visual override as an advertising tool.</p>
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